The complete lack of consumer confidence in banking and borrowing witnessed over the past few weeks is bound to have a knock-on effect within the business community, particularly among SMBs, who can feel very vulnerable during times of general economic unease. So how can SMBs maintain confidence in business development and IT investment when fears over borrowing are high?

The first step is to identify the economic priorities for IT investment – such as maintaining cashflow, demonstrable ROI and paying over time in affordable amounts (which aren’t subject to change) – and finding an IT reseller who can meet these demands.

Emerging pricing models such as utility, ASP or ‘pay as you go’ are available from increasing numbers of resellers, and most will offer a finance or leasing solution which delivers the same benefits. These more flexible payment models enable SMBs to derive better value for money and a more visible return, as well as maintain that all-important cashflow.

Finance is not simply about being able to pay over time. By helping to protect cashflow and generate greater financial stability into the longer term, finance can enable SMBs to develop sound IT investment strategies that can help maintain confidence and really benefit the business – even during times of economic unrest.

Philip White

Syscap